My Medical Mantra is glad to inform its readers that the social media campaign #SaveAaradhya received an overwhelming response on social media platforms Twitter and Facebook. The campaign’s motto was to spread awareness on four-year-old Mumbai child Aaradhya Mule’s struggle to find a donor heart.

The campaign was run on April 8 between 6pm to 9pm and it received close to 10,000 tweets on Twitter and it reached close to 12,000 people on Facebook. Many volunteered to go live on Facebook, including Aaradhya’s father Yogesh Mule. Each one urged the viewers to save the young child who is battling dilated cardiomyopathy, an end-stage heart disease .

As per statistics, campaign #SaveAaradhya found a strong voice in Mumbai, Thane, Pune, Nagpur, Delhi and Aurangabad and many have started talking about ways on how to help Aaradhya find a heart, how to spread awareness on organ donation, especially in paediatric cases, in India. From politicians to actors, from commoners to activists, this campaign has certainly managed to sow the seeds of importance of organ donation in Maharashtra in particular, and India at large.

My Medical Mantra extends hearty thanks to all the participants, supporters. However, the fight still goes on as Aaradhya is still on a lookout for a heart.

  Aaradhya, Aaradhya Mule, Save Aaradhya, SaveAaradhya, social media campaign